PRIVATE SCREENING CASE STUDIES

The documentaries have provided crucial insights into why a disproportionate number of people of African, Caribbean, and Asian

heritage do not swim. These documentaries offer valuable perspectives through the lived experiences shared in the films.

These documentaries are essential for anyone who would like to better understand how a lack of diversity and inclusion in aquatics has impacted individuals within ethnically diverse communities. By participating in these screenings, viewers will gain insight into the complex barriers to aquatic engagement, the opportunities and benefits that being able to swim can provide, and how participation can be promoted within African, Caribbean, and Asian communities.

The screenings offer a comfortable and safe environment for individuals to reflect on their views and address these issues. Additionally, the documentaries delve into important topics beyond swimming, exploring mental health, physical health, dietary choices, and other areas that can benefit from aquatic activities.

Organisations that have benefited from the screening and Q&A sessions include

– Active Oxfordshire
– A2NDVOICE
– British Council
– Nottinghamshire Police
– POOL Exhibition
– PriceWaterhouseCoopers (PwC)
– Royal National Lifeboat Institution (RNLI)
– Royal Yachting Association
– St. Marys University (Twickenham)
– The Abbey Theatre
– University of East London

VIEW THE CASE STUDIES BELOW TO SEE HOW OTHERS HAVE UTILISED THIS SERVICE.

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ed@accura.film

ROYAL NATIONAL LIFEBOAT INSTITUTION (RNLI)

Through these interactions and the broader impact of the documentary, the RNLI has successfully collaborated with young people from diverse and often low socioeconomic backgrounds. This partnership has helped to empower the youth and increased their awareness of water safety.
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Nottinghamshire Police

Aimed at addressing the racial stereotypes surrounding swimming.The event was organised in collaboration with Nottinghamshire Police as part of a series of activities celebrating Black culture.
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British Council

Swimming is not just a recreational activity; it is a vital life skill that can save lives. With sobering statistics that reveal staggering swimming participation gaps among Black and Asian communities in England, this event serves as an urgent call for action.
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Abbey Theatre

The primary objective of the screening was to engage the audience in meaningful conversations that could lead to increased understanding and actionable initiatives around aquatic inclusivity.
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POOL Exhibition (Fairmount Water Works in Philadelphia USA)

A Social History of Segregation exhibition at the Fairmount Water Works in Philadelphia. This event was designed to be immersive, taking visitors beneath the surface to explore the history of segregated swimming and its ongoing implications for drowning prevention and aquatic access among Black communities.
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Active Oxfordshire

Successfully hosted two showings of Ed’s documentaries, as part of ongoing efforts to tackle inequalities. Active Oxfordshire not only fulfilled its social responsibility but also contributed to broader discussions about inclusivity in sports, making it highly relevant to it’s goals.
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St Mary’s University Twickenham

Featuring a thought-provoking question-and-answer session with guest speaker Ed Accura. This event aimed to address the critical issue of swimming participation rates among ethnic minorities, particularly focusing on the underrepresentation of Black and Asian communities in swimming activities.
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A2ndVOICE (Supporting Autism)

Recognising the critical need for improved access to swimming and water safety—particularly among underrepresented communities—A2ndVoice hosted a private screening. The screening served as a vital platform to address the significant challenges faced by autistic individuals in accessing swimming activities.
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PricewaterhouseCoopers (PwC)

As a leading global professional services firm, PricewaterhouseCoopers (PwC) offers audit, tax, and advisory services while demonstrating a strong commitment to diversity and inclusivity. The firm actively engages in initiatives that support social responsibility and community engagement, recognising the importance of addressing societal challenges like swimming disparities and water safety in underrepresented communities.
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University of East London

Mo Jafar articulated the importance of acknowledging how race impacts participation in swimming, asserting, “Having an acute awareness of the impact race has on an activity like swimming could encourage PE subject leads to be creative and ensure swimming for Black pupils is a necessity and not a luxury.” This perspective is crucial for bridging the existing gap in physical education, as Jafar expressed frustrations about the lack of support to implement necessary changes within the curriculum. He advocates for storytelling as a powerful tool in addressing these disparities, which aligns perfectly with the mission of the “Blacks Can’t Swim” films.
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